IN THE COZY, QUIET AND FULL OF SWAY PARADISE OF CEARÁ. JERI, AS POPULARLY KNOWN, OFFERS EVERYTHING YOU NEED TO RELAX, BUT GOES BEYOND; CURRENT INVESTMENT IN THE TOURIST TRADE HAS GENERED POSITIVE RESULTS AND MORE EXCELLENCE IN HIS PASSING THROUGH THIS PARADISE
Jericoacoara is on the west coast of Ceará and what was formerly a fishing village has been transformed, gaining infrastructure and increasingly attracting tourists from Brazil and the world. The rapid growth of tourism has been recurring since 1984, when Jericoacoara was turned into an Environmental Protection Area. This milestone drove physical and geographic transformations at the site. The village, besides being a tourist destination, has been an option for those who seek there a possibility of investment and growth, especially in the tourist trade, whether in lodging, transfer, commerce or restaurants. This was the path that followed Paulo Patrício. A citizen from Rio de Janeiro with an unusual history, starting with the fact that he does not like the beach and decides to invest in a place that attracts visitors who want to enjoy sunny days, sea and heat. ‘Jeri Paraíso Tropical’, that was the name chosen to be the face of Paulo Patrício’s business. The lawyer points out that in addition to the natural attractions, the receptivity and miscegenation of people aroused interest and explains how the venture works: special seven-seater 4×4 cars, business vans and buses. Currently, due to the growing requests from partners (agencies and operators), we are also conducting packages with accommodations and tours in Jericoacoara. “The trip to Pedra Furada is one of many offered by the agency Jeri Paraíso Tropical”.
Jericoacoara is a cozy place, where the comfort of a slipper or bare foot in the sand are the request for days of peace and tranquility. But there is also room for sophistication and refinement in some hosting options. Like the Essenza hotel, with its luxurious structure and privileged view of the sunset dune. The place was designed by Italian businessman Giovanni Bosife, who saw in 2016 the possibility of investing in a venture that offers five-star service, attracting celebrities and personalities.
Pool at Hotel Essenza in Jericoacoara Alchymist Beach Club, Paraiso Lagoon
Another venture that worked out is The Alchymist Beach Club, which has a super-nice structure, palm-lined corridors, lounges and inviting lunch spaces. In addition to being one of the points where are the famous networks of Lagoa do Paraíso. Mandatory stopping point for that souvenir photo. Since 2017, Jeri Airport, in a neighboring city about 40 minutes by car, has taken direct flights from cities such as Sao Paulo, Rio, Belo Horizonte, Campinas and Recife. Jericoacoara enchants and the ideal is to reserve at least three days to know the main sights. But for those with the tightest script, this is no reason to miss the village. There are round-trip options, which organize tours leaving and returning to Fortaleza on the same day. Options abound to know and enjoy what Jericoacoara has to offer, it is worth planning a special trip to this paradise in Ceará. Jericoacoara is a cozy place where the comfort of a slipper and bare foot in the sand are the perfect choice for quiet and peaceful days.
TEXT: LIA AZEVEDO PHOTOS: SHUTTERSTOCK